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Tuesday, May 5, 2009

DELL XPS M2010

It’s not easy life form king of the mount. In spite of being the main and one of the most gainful computer manufacturers worldwide, Dell does not have the personality of an Apple, the blue-blooded reputation of IBM or the glamour of Sony. What it does tender to consumers are attractive all-year-round discounts due to the lower costs sustained by its direct sales model and outstanding supply chain management. Arbitrator from its success, this commerce model works but Dell just does not inspire the same kind of brand loyalty that Apple or Sony can.

The company’s recent acquisition of enthusiast oriented PC boutique firm - Alien ware -may be a sign that Dell is aware of its moderately bland image and aims to broaden its appeal to this niche. However that doesn’t mean that its own XPS enthusiast line of computers will be neglected to play second fiddle, for the hip quotient for a Dell product just went through the roof with the latest XPS notebook, (if a monster of a system weighing more than 8kg could still fit that account) the Dell XPS M2010. A prototype was showcased at this year’s Consumer Electronic Show as a concept PC but apparently, it has crossed in surplus of from life form a fancy idea to reality. And like what its marketing praise claims, it’s certainly a showstopper.

The remarkably huge Dell XPS M2010 ‘notebook’ has a magnificent 20-inch widescreen LCD display. And no, that glossy circular thing is neither the subwoofer nor the drink coaster. It’s actually a cool slot-in DVD drive.

Picture a high-end performance desktop squeezed into the form factor of a notebook and you’ll get the Dell XPS M2010. However, its enlarged dimensions will stretch your idea of a notebook though Dell seems to be trying to de-emphasize the notebook aspect in its marketing. Decked out with the some of the best hardware mechanism that would put gaming rigs to shame, it is an exceptional integration of form and function that show off the company’s engineering and design prowess. It’s so unlike Dell’s typically nameless black boxes or their useful but barely sexy notebooks. In case you’re not convinced, how would you like to own one of these?

The adjustable screen can be brought forward so that it look like your orthodox notebook. However, you won’t be able to admission the DVD drive then. In any box, adjusting the screen to any height or angle within its routine means is easy, and surprisingly feels robust too.

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